Hicorp Machinery (Qingdao) Co., Ltd. Holds Mobilization Meeting to Build a World-Class Service Brand
As the new year unfolds with renewed vitality, Hicorp Machinery (Qingdao) Co., Ltd. marked its first working day after the Spring Festival on February 4, 2025, the seventh day of the first lunar month. Amidst this promising juncture, the company convened a grand mobilization meeting at the Hicorp Group's multi-functional hall, themed "Building a World-Class Service Brand." The event gathered all after-sales service engineers, customer managers, technical staff, and cadres from the sales division. Chen Tao, the company's Marketing Director, presided over the meeting, while General Manager Zhao Chuanfu attended and delivered a motivational address.
General Manager Zhao's Address
In the opening agenda, General Manager Zhao extended heartfelt gratitude to all employees for their relentless efforts over the past year. He emphasized that it was their collective dedication and selfless contributions that had enabled the company to navigate through fierce market competition with steady progress. Looking ahead, Zhao underscored the company's commitment to serving global customers with a world-class brand, advancing its internationalization strategy. Speaking passionately about service brand development, Zhao declared that the company would leverage this "rectification drive" as an opportunity to comprehensively elevate service quality and strive for global excellence. He highlighted the pivotal role of after-sales service quality and branding in the company's long-term development, asserting that only by placing customers at the core and continually enhancing service standards could trust and satisfaction be earned, propelling sustained corporate growth.
To address service shortcomings head-on, Zhao called for a resolute and courageous approach akin to "scraping the bone to heal the poison," urging all after-sales personnel to confront issues bravely, shoulder responsibilities, and embody the company's "New Heights, Heartfelt Service" philosophy through tangible actions. He stressed that the after-sales team serves as the bridge between the company and customers, with service excellence directly shaping corporate image and reputation. To meet the demands of the times, Zhao advocated for continuous team-building, skill enhancement, and process optimization to ensure efficient, professional, and personalized service delivery. Additionally, he emphasized the importance of learning and innovation, challenging after-sales personnel to maintain a growth mindset, constantly upgrading their capabilities to adapt to market dynamics, fulfill customer needs, and drive corporate advancement.
Following General Manager Zhao's address, Quality Director Xu Xianxiao unveiled the 2025 After-Sales Service Team Enhancement Plan and specific requirements. Elaborating on training reinforcement and service process optimization, Xu outlined clear objectives and tasks for the team in the coming year. He emphasized that after-sales engineers serve as the vital link between the company and customers, shouldering responsibilities for value transmission, problem resolution, and satisfaction enhancement. In an increasingly competitive market, Xu stressed that service quality directly impacts brand image and market positioning, making the professional development of after-sales engineers a cornerstone of sustained growth.
Deputy General Manager Guo Jiayang presented appointment letters to two head teachers for the After-Sales Composite Talent Program. During the mentorship ceremony, Sales Director .
Yang Tongtao presided, elucidating the program's significance and objectives. He encouraged participants to seize this invaluable learning opportunity, approaching mentors with humility to elevate their skills. In a solemn atmosphere, students paid respects to their mentors, expressing gratitude and reverence. This ritual not only fortified team cohesion but also injected fresh vigor into the company's after-sales talent cultivation efforts.
The meeting culminated with all attendees reciting the After-Sales Service Personnel Oath, led by Director Yang Tongtao. In unison, they vowed with conviction, their voices echoing through the hall. This oath symbolized not only a commitment to their roles but also unwavering determination in building the company's service brand.
"Loyal to Hicorp Career, championing Hicorp's culture, safeguarding Hicorp's secrets, and fulfilling job commitments; with customers at our core, our mission is to resolve their challenges, create value, and anticipate their needs. We shall nurture the Hicorp service brand with dedication, striving to 'lead the industry's vanguard, and establish a century-year Hicorp legacy'!" Every line of the oath resonated with strength and conviction, inspiring after-sales personnel to press forward and surpass expectations.
Following the oath, all participants engaged in specialized skills training, reinforcing service capabilities through hands-on exercises.
As the last year pasted, the new year beckons us to scale even greater heights. Let us greet 2025 with optimism, knowing that dreams, though distant, are attainable through pursuit; aspirations, though arduous, are achievable through perseverance. On this new journey to build a world-class service brand, every individual is a protagonist, every contribution invaluable, and every effort radiant. Like a golden dragon soaring to gather momentum for new horizons, and a silver snake dancing to prioritize quality for innovation, we march toward the sea, toward intelligence, toward the future! United in purpose, we are confident that Hicorp Machinery (Qingdao) Co., Ltd. will embrace an even more glorious tomorrow through the collective efforts of all employees!
